Don’t we all wish we could be impulsively brilliant at everything we try?
In this post—which I published to LinkedIn this time—I mash up the wisdom of Gary V. and Stripe CEO Claire Hughes Johnson to briefly examine how we can find a balance between impulsivity and commitment in our professional and personal brands.
Photo credit: Scott Umstattd
Please join me in considering how we (and our teams) can be intentional without dissipating excitement or blunting momentum and speed of execution.
I’m a marketing guy. But in my consulting days and in various other roles I have both sold and trained people to sell. My most recent in-house role, director of product marketing, had a strong sales enablement component, including attending the daily sales stand up and delivering training, content, competitive intel, tools, and strategy to my sales team.
So you won’t be too surprised to learn that I’m a member of my local chapter of the AA-ISP (“American Association of Inside Sales Professionals”). Earlier this week at our quarterly meeting I participated in an excellent interactive discussion about sales playbooks led by Jodi Maxson from the Bridge Group, a highly regarded sales consulting organization headlined by Trish Bertuzzi. Here’s a little about what we covered, not really an overview, more like my thin slice of it. Continue reading “What Good Are Sales “Playbooks”?”