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Is WordPress the best blogging platform for personal branding? What about hosting?

Bruce WilsonI’ve consulted to a number of companies where one of my roles has been to provide high-profile employees with advice and coaching about developing their personal brands, complementing the company’s own brand, via social media use. Here are two such questions and answers.

Q: Should I set up a blog on WordPress–is it the best all-around blogging platform for “personal branding” for a blogger?

A: WordPress is a very strong platform for feature set, user interface, search engine optimization, and customization (huge number of themes + CSS).

Q: What’s the best WordPress host?

A: If you are in touch with your inner Unix voice Continue reading “Is WordPress the best blogging platform for personal branding? What about hosting?”

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Should I have separate Twitter accounts for personal and professional use?

Bruce WilsonA number of individual professionals at companies where I’ve consulted have come to me for advice and coaching about developing their personal brands as high-profile representatives of their employer. Here is one question that comes up frequently.

Q: Should I set up separate Twitter accounts for personal and business purposes?

A: I characterize this as a “personal brand” question. Separate accounts—allowing for audience segmentation–is a partial solution to simplifying your brand message. But a certain amount of brand complexity is good, yes? For example, a company’s brand might emphasize the quality of the work it performs, the quality of life of its employees, and its non-profitable giving (Corporate Social Responsibility). People tend to tune-out corporate brand messaging when it’s  100% advertising.

Conveniently, check out this Tweet with a Wall Street Continue reading “Should I have separate Twitter accounts for personal and professional use?”