I’ve consulted to a number of companies where one of my roles has been to provide high-profile employees with advice and coaching about developing their personal brands, complementing the company’s own brand, via social media use. Here are two such questions and answers.
Q: Should I set up a blog on WordPress–is it the best all-around blogging platform for “personal branding” for a blogger?
A: WordPress is a very strong platform for feature set, user interface, search engine optimization, and customization (huge number of themes + CSS).
Q: What’s the best WordPress host?
A: If you are in touch with your inner Unix voice Continue reading “Is WordPress the best blogging platform for personal branding? What about hosting?”
A number of individual professionals at companies where I’ve consulted have come to me for advice and coaching about developing their personal brands as high-profile representatives of their employer. Here is one question that comes up frequently.
Q: Should I set up separate Twitter accounts for personal and business purposes?
A: I characterize this as a “personal brand” question. Separate accounts—allowing for audience segmentation–is a partial solution to simplifying your brand message. But a certain amount of brand complexity is good, yes? For example, a company’s brand might emphasize the quality of the work it performs, the quality of life of its employees, and its non-profitable giving (Corporate Social Responsibility). People tend to tune-out corporate brand messaging when it’s 100% advertising.
Conveniently, check out this Tweet with a Wall Street Continue reading “Should I have separate Twitter accounts for personal and professional use?”