Scoping Questions for Starting or Expanding a Social Selling Program

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Photo by Raquel Martínez on Unsplash

 

“Social selling” is never a one-size-fits-all, turnkey proposition. Here’s a list of questions I put together for organizations who are thinking about creating or expanding a social selling program. By answering these questions—at least provisionally—an organization can create an action plan, line up people and tools, and start social selling at the scale that makes the most sense for them.

I. What’s Our Starting Point?

A. What results do we want to get?

1. Lead generation – new customers

2. Customer loyalty – current customer renewals, cross-selling

3. New/deeper relationships with Influencers – analysts, journalists, experts

4. Sales enablement – speeding up & amplifying sales rep effectiveness Continue reading “Scoping Questions for Starting or Expanding a Social Selling Program”

It’s An AI (and Machine Learning) Thing

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Photo by Andrew Branch on Unsplash

AI and Machine Learning in Business and Education

I decided to share some links to a few of my favorite (mostly recent) articles and videos about #AI, aka artificial intelligence, and #ML, aka machine learning, in a post here. If anyone wants to submit additions, feel free to contribute in the comments below.

Recent overview articles about AI / Machine Learning

The Business of Artificial Intelligence / What it can — and cannot — do for your organization (Erik Brynjolfsson & Andrew McAfee, Harvard Business Review, July 2017)

Building machines that learn and think like people (Josh Tenenbaum, O’Reilly Artificial Intelligence, June 28 2017)

Video: Three Ways Businesses Use Artificial Intelligence (Tom Davenport with Allison Ryder, MIT Sloan Management Review, July 24 2017)

Continue reading “It’s An AI (and Machine Learning) Thing”