“Social selling” is never a one-size-fits-all, turnkey proposition. Here’s a list of questions I put together for organizations who are thinking about creating or expanding a social selling program. By answering these questions—at least provisionally—an organization can create an action plan, line up people and tools, and start social selling at the scale that makes the most sense for them.
I. What’s Our Starting Point?
A. What results do we want to get?
1. Lead generation – new customers
2. Customer loyalty – current customer renewals, cross-selling
3. New/deeper relationships with Influencers – analysts, journalists, experts
I decided to share some links to a few of my favorite (mostly recent) articles and videos about #AI, aka artificial intelligence, and #ML, aka machine learning, in a post here. If anyone wants to submit additions, feel free to contribute in the comments below.
Recent overview articles about AI / Machine Learning