Last week, at a farewell party for a data scientist friend (who is about to ship out from Seattle to Palo Alto to work for a certain social media network based there), I had an interesting exchange with another friend who runs a self funded AI-based startup. Our conversation turned to wondering about whether we’re in the middle of an AI bubble (remember the dotcom bubble?). He asked whether I thought there would be any winners if the AI bubble bursts, and my answer was as follows.
I recently had a series of conversations about how the public perceives two brands that I find intriguing: Bob’s Red Mill, a natural foods producer based in Oregon, and Hyperloop, a platform for rapid long distance transportation that is being implemented by a number of organizations all over the world. I took some notes—and created this post.
To me, the common thread between Bob’s Red Mill and Hyperloop is that they both let the people behind them represent them. It makes their value propositions credible in a way that clever writing and a huge creative budget can’t.