When are businesses wasting time on social media?

Bruce WilsonInc.com recently published an article entitled “Social media is a waste of time” in which a social media expert offers advice to business owners about how to make the most of their social media investment.

But when is social media a waste of time? This is a tricky question, really. No business can ignore social media entirely, if only because they can’t risk having their reputation trashed behind their backs. Restaurants need to keep an eye on Yelp, for instance. At the very least, and if you’ve read this far this probably applies to you, you need to have a simple monitoring strategy like setting up an automatic search for references to your business, product, and/or person name(s) every day using Google Alerts.

And let’s not forget the community-building effect of social media on employees and potential recruiting benefits, which are strong but often overlooked reasons to invest in social media.

Businesses can’t afford to sink too much time into Continue reading “When are businesses wasting time on social media?”