How often should I blog?

Bruce WilsonThe primary flaw of much advice given around the topic of “how often should a blogger blog?” is that it involves examining popular bloggers and deducing what they must have done to become popular. This approach presupposes that your goal is to become a popular blogger, and that you have the resources to accomplish this goal. I’m not going to offer this type of advice because it doesn’t apply to most bloggers who have “day jobs” which preclude this degree of focus on blogging.

Instead I encourage you to consider your audience and consider your own motivation.

Your audience: no one is making potential readers read every word. Whether they discover new posts by tweet, LinkedIn update, Facebook post, email notification, RSS, or browsing the blog, they can simply decline to read posts that don’t interest them. There is definitely a saturation point, but Continue reading “How often should I blog?”