Should I have separate Twitter accounts for personal and professional use?

Bruce WilsonA number of individual professionals at companies where I’ve consulted have come to me for advice and coaching about developing their personal brands as high-profile representatives of their employer. Here is one question that comes up frequently.

Q: Should I set up separate Twitter accounts for personal and business purposes?

A: I characterize this as a “personal brand” question. Separate accounts—allowing for audience segmentation–is a partial solution to simplifying your brand message. But a certain amount of brand complexity is good, yes? For example, a company’s brand might emphasize the quality of the work it performs, the quality of life of its employees, and its non-profitable giving (Corporate Social Responsibility). People tend to tune-out corporate brand messaging when it’s  100% advertising.

Conveniently, check out this Tweet with a Wall Street Continue reading “Should I have separate Twitter accounts for personal and professional use?”