A number of individual professionals at companies where I’ve consulted have come to me for advice and coaching about developing their personal brands as high-profile representatives of their employer. Here is one question that comes up frequently.
Q: Should I set up separate Twitter accounts for personal and business purposes?
A: I characterize this as a “personal brand” question. Separate accounts—allowing for audience segmentation–is a partial solution to simplifying your brand message. But a certain amount of brand complexity is good, yes? For example, a company’s brand might emphasize the quality of the work it performs, the quality of life of its employees, and its non-profitable giving (Corporate Social Responsibility). People tend to tune-out corporate brand messaging when it’s 100% advertising.
Conveniently, check out this Tweet with a Wall Street Continue reading “Should I have separate Twitter accounts for personal and professional use?”
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