All three contain countless nuggets of recent scientific insight into behavioral economics, or why people and markets behave as we do, as explained by three very cogent thinkers. All three focused on defining the abilities, strengths and weaknesses of different brain areas; how human impulses mesh and are sorted and acted on; predictable biases of both “rational” and “emotional” sorts; and, what we can do to avoid—and manipulate—biases and errors. Interestingly, all three authors acknowledged the increasing difficulty academics are having in drawing sharp lines between “rational” and “emotional” behavior when confronted with contemporary knowledge about brain function, but all three attempted to draw distinctions between “rational” and “emotional” decisions nonetheless—with varying degrees of success.
The book I enjoyed the most was Jonah Lehrer’s, which I could oversimplify by describing as “neuroscience discovers B.F. Skinner” because of his focus on learned behavior. But perhaps that’s because Lehrer’s approach best fit my personal preconceptions about behavior—and the fact that B.F. Skinner was still working at the psych department where I received my undergraduate degree in psychology way back when I was in school.
Agile Marketing: what is it; what are the benefits; links to resources.
Two weeks ago I was pleasantly surprised by the Social Media Club of Seattle (SMCSEA) panel about agile marketing. Going in I had assumed they were using “agile” as an adjective, as in “nimble”, where in fact the panel began talking about my old friend Agile, as in the highly effective team collaboration and product delivery tool from the realm of software development. Although it was news to me—in fact you could have knocked me over with a feather when they said it—it appears some folks have been applying Agile to the work of marketing departments, and these departments (or at least the panel members and their departments) love the results.
Nowadays everyone has to have a strategy for managing the complexity of social media privacy. Approaches vary:
A relatively small number of people just don’t care who knows what about them. By default they let it all hang out. We see evidence of this every so often when someone gets fired by an employer who thought a photo was too racy, or a comment too racist.
On the other extreme, certain people have abandoned social networks altogether, or avoided them in the first place. People who have had stalker problems fit comfortably in this category, for example.
The majority are somewhere in between. We seek to filter our private information in a practical, socially acceptable way, while minimizing the amount of time and effort we spend understanding policies and tweaking settings.
Everyone in this third group should be aware of three basic privacy mistakes to avoid.
1. Don’t post truly private information on social networks
The most important thing you can do to protect your privacy is to use self-restraint. You simply shouldn’t put information that you consider “private” on social networks. For starters it’s easy to make a mistake with not-always-intuitive privacy settings, thus giving “public” access when you thought it was “friends only”. Facebook in particular seems to change its privacy system frequently in ways that make it easy to make such mistakes (so much so that it almost seems intentional on Facebook’s part).
Also, people you share “private” information with in social media may goof up and share whatever you share with them. This can happen accidentally (see privacy settings, above) or because they don’t realize that some information they receive from you via social networks is private…unlike all of the Continue reading “3 privacy mistakes to avoid in social media”
Here’s the basic idea. When you’re reading or writing an email, if you have a social media connection to the senders or recipients, or if they have public social media profiles, you see their recent social media activity displayed to the right side of the email you’re looking at.
So instead of having to visit a bunch of different social media sites and look up a contact on each of them, just open an email and their social media information is all right there in one place.
A number of business purposes are served by using a social email plugin.
1. Staying in touch
Social media updates can help you understand what a contact has been up to, or is doing right now, just as you are sending/receiving email from them. This is useful in much the same way as using a shared calendar at work, which allows you to know when someone is going to be busy or on vacation while you’re trying to schedule a meeting with them. But the social media updates offered by these plugins provide more Continue reading “3 reasons to try social media add-ons for Outlook or Gmail”
Both quantity and quality are important for social influence
On one particular slide Chuck showed us an image of Edelman Digital VP Michael Brito accompanied by a few bullet points scoping out his social media influence. At the sight of this slide the standing-room-only crowd murmured approvingly. More than 30,000 folks, myself included, follow @britopian on Twitter. He’s a well known thought leader and published author in the social business realm.
Chuck’s next slide showed a sweet looking woman wearing a straw hat with a flower on it—Chuck’s mom. She has around 1300 Twitter followers: very respectable…but she’s no @britopian, at least at first glance.
Question: Given the choice, would you rather have @britopian or @susanhemann tweeting about your brand? Answer: It depends what your message is.
In Chuck’s hypothetical, your message is about gardening. You’re trying to influence people who are into gardening and have personal networks of like-minded people. Low and behold, Chuck’s mom is a well-established gardening Twitter personality and blogger. Many of her 1300+ Twitter followers are, presumably, rabid, over-the-top gardeners and gardening influencers. So naturally the person you want tweeting about you is Chuck’s mom.
Here’s a quick vocabulary lesson I’ve learned about social media ROI (“return on investment”), a topic I’ve been writing a lot about lately. In a nutshell: ROI means different things to different people, so it pays to be specific when you are talking about it.
Don’t worry, it’s normal (statistically speaking) for people to fool themselves with statistics. So normal, in fact, that the fields of psychology and statistics can tell you exactly where things go wrong. Read on to find out how you and your organization can avoid being fooled by the Fundamental Attribution Error, Sampling Biases, and Information Cascade when you are evaluating social media metrics.
But first, what are we being fooled to believe? People would like to believe that more social media followers are better, more comments are better, more shares are better, etc. This might be, but isn’t necessarily, true. In fact the opposite may be true. Sometimes less is more. Consider the following hypotheticals, based loosely on real world examples: