I recently had a series of conversations about how the public perceives two brands that I find intriguing: Bob’s Red Mill, a natural foods producer based in Oregon, and Hyperloop, a platform for rapid long distance transportation that is being implemented by a number of organizations all over the world. I took some notes—and created this post.
To me, the common thread between Bob’s Red Mill and Hyperloop is that they both let the people behind them represent them. It makes their value propositions credible in a way that clever writing and a huge creative budget can’t.
I’m a marketing guy. But in my consulting days and in various other roles I have both sold and trained people to sell. My most recent in-house role, director of product marketing, had a strong sales enablement component, including attending the daily sales stand up and delivering training, content, competitive intel, tools, and strategy to my sales team.
Agile Marketing: what is it; what are the benefits; links to resources.
Two weeks ago I was pleasantly surprised by the Social Media Club of Seattle (SMCSEA) panel about agile marketing. Going in I had assumed they were using “agile” as an adjective, as in “nimble”, where in fact the panel began talking about my old friend Agile, as in the highly effective team collaboration and product delivery tool from the realm of software development. Although it was news to me—in fact you could have knocked me over with a feather when they said it—it appears some folks have been applying Agile to the work of marketing departments, and these departments (or at least the panel members and their departments) love the results.