Are marketers becoming more like drivers and less like spectators?

This morning I had coffee with Tejas Dixit of Market Dialogues who showed me Junction, his new SaaS social media management solution.

Junction is designed to help small and medium sized businesses plan, execute, and manage their social media initiatives effectively. Unlike many social media management solutions which offer publishing to social media accounts, monitoring conversations, and analytics as independent solutions, or as siloed components, Junction tightly integrates and dashboards all three.

I’ve noticed that a major stumbling block of many social media management solutions is that the feedback they offer about the success (or lack thereof) of social media efforts can be difficult to act on. Even when publishing, monitoring, and analytics are available under the same login, the gap between action and feedback can be wide enough to leave a major hurdle in the path of social media marketers. Meanwhile, the level of complexity conveyed by analytics tools can leave marketers, and the people they are accountable to, bewildered.

Continue reading “Are marketers becoming more like drivers and less like spectators?”