3 reasons to try social media add-ons for Outlook or Gmail

Contracts expert Kenneth Adams via Rapportive
Contracts expert Kenneth Adams via Rapportive

Social email plugins like Xobni, Rapportive (now owned by LinkedIn), Gist (now owned by RIM), and Outlook Social Connector (supported by Microsoft) can add an interesting and sometimes productive upgrade to your email experience.

Here’s the basic idea. When you’re reading or writing an email, if you have a social media connection to the senders or recipients, or if they have public social media profiles, you see their recent social media activity displayed to the right side of the email you’re looking at.

So instead of having to visit a bunch of different social media sites and look up a contact on each of them, just open an email and their social media information is all right there in one place.

A number of business purposes are served by using a social email plugin.

1. Staying in touch

Social media updates can help you understand what a contact has been up to, or is doing right now, just as you are sending/receiving email from them. This is useful in much the same way as using a shared calendar at work, which allows you to know when someone is going to be busy or on vacation while you’re trying to schedule a meeting with them. But the social media updates offered by these plugins provide more Continue reading “3 reasons to try social media add-ons for Outlook or Gmail”

Gist combines info from email, Facebook, Twitter, LinkedIn

I haven’t tried this yet, but will soon: Gist, a free application that connects to your Gmail, Outlook, LinkedIn, Facebook, and Twitter accounts (among others), gives you a comprehensive one-screen look at what your contacts are saying/doing, as well as how to get hold of them–with customizable filters to keep you from getting buried in all of the information.

(via Josh Lowensohn/cnet)