In an ideal world, every company’s executive leadership would project an authentic thought-leadership presence in Twitter, LinkedIn, and other digital social channels. In reality this is too time-consuming for many executives, both because of the learning curve and because of the the daily effort required to curate and personalize high quality social content. The solution I recommend—based on a number of years coaching executives in social media, and my former role at a leading social selling solutions provider — is to minimize the time required for the executive without eliminating the authenticity of the executive’s social presence. This can be accomplished by outsourcing just the right amount of executives’ workload to the combination of trusted assistants and technology, as described in this post.
Such a program includes Continue reading “A Blueprint for Executive Social Selling”