As of the publication of this post, Pinterest has just caught up to Twitter in popularity. And as marketers find out about the amazing viral power of Pinterest and other image-centered social networks they are jumping on that train.
Pinterest can be regarded as an alternative to Facebook as a brand marketing vehicle. Many of the millions of people who use Pinterest may prefer it, and put more effort into it, than Facebook because it offers a vastly superior photo browsing and sharing experience than Facebook. And Pinterest boards require a fraction of the overhead needed to create and manage an in-house or Facebook photo gallery. Moreover, since Pinterest can display photos from their original locations around the web, it is the perfect place to collect “fan photos” and other visual content related to the brand in some way, even if it’s not owned by the brand. But instead of looking at Facebook and Pinterest as either/or, it’s better to acknowledge that far fewer people are using Pinterest, some people use both, influencers can be found on both, and each has brand marketing potential.
There have been days where several different people have asked me for help coming up with a Pinterest strategy. The businesses looking for help range from super-corporations I cross paths with professionally to entrepreneurs I meet in coffee shops. Most (not all) of these people admit they don’t really want to invest in yet another social media platform, they just feel they’re supposed to.
So to answer their question, here’s how to develop a Pinterest Strategy: Continue reading “The Three Things You Need For a Successful Pinterest Strategy”