Do your customers like each other? They can form a social network

I worked on a “white-label” social network startup a few years ago which almost but didn’t quite get off the ground. So I was happy to see that someone else succeeded where I failed: Stribe. Are you the center of your customers’ world? Maybe you are their “Cheers” bar, or their 3rd place coffee shop, or they’re crafters and your’re their craft shop, you are their favorite getaway, or many of the folks who take yoga classes at your establishment go out together afterwards? For a modest cost you can do them all a big favor by becoming their virtual social network as well. And, oh yes, you’ll deepen your connection with them also.

(via MG Siegler/TechCrunch)

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