Imagine being a restaurant or bar without a sign outside, or even a window on the street. Nothing’s there, as people walk by, to announce your presence. Just a blank wall and an unmarked door. Mind you, I’ve been to one or two such places over the years, it was kind of fun finding them, but for most establishments it sounds dicey.
Here’s sobering news if you’re running a restaurant, bar, or comparable establishment: although you don’t know it yet, this may be you. For people who rely on their mobile devices to tell them what’s around them, if you don’t have a presence in social networks your are essentially operating with that blank wall and unmarked door as far as they’re concerned.
Check out these screen shots from the Centrl mobile social application (on TechCrunch). With Centrl, while people walk along the streets of New York City the businesses they “see” are those being discussed on sites like Yelp and 11870. If you’re not present online, your invisible from the streets as well. Some food (and drink) for thought.