Customers want to affiliate with brands online

According to a recent survey by Anderson Analytics, “52% of social network users had become a fan or follower of a company or brand”. So a majority of people using sites like Facebook and Myspace are proud enough of their relationship with a company to announce it to the world and thereby endorse the brand to their friends and co-workers.

In addition, “46% had said something good about a brand or company on a social networking Website—double the percentage who had said something negative (23%).”
(Via eMarketer.com)

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s